What About Influencers
Who are these influencers? Why did you want to follow them in particular?
@alexandriadess – Alexandria is a lifestyle and beauty influencer who shares content about skincare routines, makeup tips, and everyday fashion. Her content feels authentic, and her aesthetic is trendy yet relatable.
@lexyy..xo – Lexy creates content centered around beauty, fashion hauls, and lifestyle. Her TikToks often include GRWM (Get Ready With Me) videos, which feel casual and engaging.
I decided to follow @alexandriadess and @lexyy..xo because their content aligns perfectly with my interests in beauty, skincare, and lifestyle. What drew me in most was how genuine and relatable they both are.
@alexandriadess creates aesthetic, calming content that feels effortless yet impactful. Even though she doesn’t talk in her videos, her visuals speak for themselves. Her skincare routines, product recommendations, and beauty tips are clear and easy to follow, which makes her content feel authentic and approachable.
On the other hand, @lexyy..xo blends beauty and fashion with everyday moments. Whether she's sharing GRWM videos or her latest fashion finds, her content feels effortless yet still put-together — something I really admire.
Both influencers strike that perfect balance between trendy and real, which makes their content not only enjoyable to watch but also easy to connect with. Their style reminds me of what I aim for in my own content — sharing beauty tips, product recs, and lifestyle moments in a way that feels honest and relatable.
What products, brands, and companies do they typically endorse?
@alexandriadess – While not heavily promotional, her content often features brands like YSL, H&M, and Rhode, which seem to align with her clean, minimal aesthetic. These brands frequently appear in her fashion and beauty content, showcasing her personal style rather than sponsored endorsements.
@lexyy..xo – Similarly, Lexy often shares content featuring Rhode, matcha restaurants, and e.l.f. foundation. Although these aren’t direct promotions, her consistent use of these products naturally highlights her go-to favorites and everyday lifestyle.
3. What strategies do they use to engage with their audience?
Casual, relatable tone: Both influencers use conversational language, making their content feel like advice from a friend.
Trendy content: They jump on viral TikTok trends, sounds, and hashtags to stay relevant.
Interactive content: They often respond to comments with video replies, building strong audience connections.
Visual appeal: Their content is aesthetically pleasing but not overly polished, which aligns with TikTok's casual vibe.
4. Is their content spreading virally? Why or why not?
@alexandriadess – Her content gains steady traction, largely due to her aesthetic visuals and use of trending sounds. While her videos don’t rely on storytelling, her clean, minimal style and consistent posting keep her audience engaged.
@lexyy..xo – Lexy has had some viral moments, often through her GRWM videos and casual content. Her ability to mix beauty content with lifestyle moments makes her content feel authentic and relatable, which helps it resonate with viewers.
For increased virality, they could:
Share more personal stories to build deeper connections with their audience.
Sharing more personal stories allows influencers to connect on a deeper emotional level with their audience. When followers feel like they know the person behind the content, it creates a stronger sense of trust and loyalty, leading to better engagement and more shares. Personal stories also make the content more relatable, which helps people feel like they're part of the influencer’s journey.
Incorporate humor or unexpected elements to grab attention.
Incorporating humor or unexpected elements grabs attention by breaking the typical mold of beauty and lifestyle content. People are more likely to engage with content that surprises or entertains them. Humor and unique twists can make the content stand out in a crowded feed, increasing the chances of going viral or being shared.
Collaborate with other influencers to expand their reach and introduce their content to new audiences.
Collaborating with other influencers expands their reach by tapping into a new audience. When influencers work together, they can cross-promote each other’s content and gain exposure to followers who might not have discovered them otherwise. Collaborations also offer fresh content ideas, making the influencers' feeds feel even more dynamic and exciting.
5. Strategies I could use to become a nano-influencer:
Since I’m just starting to create beauty and lifestyle content, here are a few strategies I plan to try to grow:
Leverage TikTok trends: I’ll incorporate trending sounds, challenges, or filters into my content while showcasing my skincare routines or makeup tips. This will help me stay relevant and connect with a wider audience.
Share behind-the-scenes content: With my blog, lash business, and internships, I can give my followers a peek into my daily life. Showing the real, unfiltered moments will make my content feel more authentic and relatable.
Create mini-series: I can create fun and engaging mini-series like “Skincare Secrets for Busy Girls” or “Affordable Beauty Must-Haves.” This will keep my followers coming back for more and help build a loyal audience.
Engage with my audience: I’ll make an effort to reply to comments with video responses and ask questions to encourage interaction. Building relationships with my followers will help me connect more deeply with them.
Collaborate with similar creators: Teaming up with other micro-influencers will help expose my content to new audiences, and collaborating will bring fresh ideas and energy to my own content.
Whats Viral
I came across a viral campaign on TikTok that features the Wavytalk Thermal Brush, and it was part of a larger trend involving several influencers. One of the influencers I follow, @beedrey, participated in this campaign, where she demonstrated how the Wavytalk Thermal Brush creates a smooth, voluminous blowout with ease. The video showcases the product in action, giving viewers a clear idea of how it works.
Here’s the link to the video: Wavytalk Thermal Brush Tutorial by @beedrey
Likes/Shares:
Likes: 278.7k
Views: 2.7M
Shares: 36.4k
The post gained significant traction, contributing to the larger trend of influencers showing off how the Wavytalk Thermal Brush simplifies at-home styling.
Why It Went Viral:
Clear Product Demonstration: The video effectively shows how the Wavytalk Thermal Brush works, providing a before and after that showcases its effectiveness. People love seeing products in action, especially when it results in an easy, professional-looking blowout.
Relatability and Authenticity: The creator’s excitement and satisfaction with the product make the content feel authentic and approachable. Viewers appreciate content that feels personal and genuine, which is why this video resonated so well with its audience.
Appeal of Convenience: The brush is marketed as a tool that simplifies hair styling, which resonates with viewers looking for ways to streamline their routines. Its convenience and ease of use trigger an emotional desire for simplicity in beauty care.
Engagement and Strategy:
The creator has done an excellent job engaging with her audience, and she goes beyond just showcasing the product. Here’s how she’s building a loyal following:
Offering Multiple Styling Ideas: @beedrey doesn’t just showcase the Wavytalk Thermal Brush once; she regularly shares various ways to use the brush, whether for sleek, straight styles or voluminous waves. This keeps her content fresh and adds value to her followers.
Actively Engaging with Followers: She responds to comments and questions, creating an open dialogue with her audience. This builds trust and makes her followers feel heard, which is a key factor in creating a loyal fanbase.
Building a Community: By responding to comments and sharing more styling tips, @beedrey is cultivating a sense of community around the product and brand. She’s not just passively enjoying the virality; she’s actively working to keep her followers engaged and interested.
