Understanding My TikTok Analytics

Written By Sara .

So I began a TikTok page dedicated to beauty and lifestyle. To ensure my content resonated with my audience, I took a deep dive into my TikTok analytics dashboard to analyze how my videos are performing and what I can do to improve engagement. Here’s what I found!

Looking at my TikTok analytics, I’ve noticed some key trends that give me a better understanding of my audience’s behavior and how they engage with my content.

1. My Audience: Who’s Watching and When?

Location & Demographics: My main audience consists of women based in the U.S. This aligns with my content since I focus on beauty and lifestyle topics that typically attract a female audience. Knowing this helps me tailor my content to trending beauty conversations, seasonal skincare needs, and shopping habits in the U.S.

Active Hours: My dashboard shows that my audience is most active between 3-4 PM. This tells me that my followers are likely scrolling during an afternoon break—possibly students finishing up classes or professionals taking a quick mental refresh. Posting during this window will help me reach the most people at the right time.

How My Content is Performing (Feb 12 - Mar 25 Analytics)

Over the past month, my TikTok content has seen 25,000 views, reflecting strong engagement from my audience. As a beauty and lifestyle creator, understanding these insights helps me tailor my content for even better performance.

Engagement Breakdown:

  • Profile Visits: 600

  • Likes: 2,387

  • Comments: 113

  • Shares: 22

What This Means for My Strategy

  • My audience is actively engaging, shown by likes and comments.

  • While shares are lower, this suggests I should create more viral-worthy or relatable content that viewers want to send to friends.

  • Encouraging more profile visits from followers conversions will be key in growing my community.

Viewer Behavior & Engagement Trends (Feb 12 - Mar 25)

One of the most important insights from my TikTok analytics is understanding how long viewers are watching my content and whether they’re returning for more.

Watch Time & Retention:

  • On average, viewers watch 40% - 60% of my videos.

  • This suggests that my hooks are effective in keeping people engaged, but there’s room for improvement in holding attention until the very end.

New vs. Returning Viewers:

  • 80% - 90% of my viewers are new, meaning my content is consistently reaching fresh audiences.

  • 10% - 15% are returning viewers, indicating that some users are coming back for more, but there's potential to build stronger audience loyalty

Follower Growth & Audience Sentiment (Feb 12 - Mar 25)

One key question I’ve been exploring is where my followers come from. While TikTok doesn’t explicitly track whether users follow from a video or my profile, I can make an educated guess based on my content’s reach and engagement.

Where Are My Followers Subscribing From?

  • Most likely, my content is appearing on the For You Page (FYP) first.

  • Viewers engage with a video they like, then click on my profile to check out more content before deciding to follow me.

  • This pattern suggests that my profile aesthetic, bio, and pinned content play a big role in converting viewers into followers.

How many comments


To grow my account and improve engagement, I’ll focus on three key strategies: social currency, emotions, and practical value.

Social Currency – Making My Audience Feel "In the Know"

People love sharing content that makes them feel exclusive or ahead of trends. To tap into this, I will:

  • Share underrated beauty hacks that feel like insider secrets.

  • Highlight “must-have” products before they blow up.

  • Create before-and-after transformations that people want to share.

Emotions – Creating Content That Sparks a Reaction

People engage more when content makes them feel something—whether it's excitement, nostalgia, or relatability. To do this, I will:

  • Share relatable beauty struggles (e.g., “When your eyeliner is perfect on one eye but not the other”).

  • Use aesthetic, feel-good visuals that inspire my audience.

  • Tell personal stories about self-care, confidence, and beauty journeys.

Practical Value – Providing Useful & Actionable Tips

People love content that helps them improve their daily routines. To add more value, I will:

  • Share quick and easy beauty tutorials (e.g., “How to achieve a 5-minute glowy makeup look”).

  • Offer budget-friendly beauty dupes that make luxury looks affordable.

  • Give step-by-step skincare guides tailored to different skin types.

By focusing on these three strategies, I’ll make my content more shareable, engaging, and useful. Now, it's time to test, refine, and see what resonates most!



Sara .
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